The Operating System
for Ambitious Businesses

Replace 15+ disconnected tools. Unify your sales, marketing, and operations in one powerful platform built for the MENA market.

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Trusted by leading MENA businesses

Saudi AramcoSTCNoonCareemTalabatJahezSallaZidTamaraTabbyHungerStationAl Rajhi Bank Saudi AramcoSTCNoonCareemTalabatJahezSallaZidTamaraTabbyHungerStationAl Rajhi Bank
4.9/5Customer Rating
#1in Saudi Arabia
340%Average Growth
ONE PLATFORM. ZERO CHAOS.

Everything You Need to Win

Stop paying for 10 different software subscriptions. Exal unifies every tool your business needs in one intelligent platform.

CRM

Unified CRM

Track leads, deals, and customers with smart tagging.

Unified CRM

A powerful Customer Relationship Management system that tracks every lead, deal, and customer interaction in one centralized hub. No more scattered spreadsheets or forgotten follow-ups — every contact, email, call, and sale is recorded automatically.

If You Have ItYou'll close 3x more deals because no lead ever slips through the cracks. Your team will know every customer's history before they even say hello. Follow-ups happen automatically, relationships get stronger, and your revenue grows on autopilot.
If You Don'tYou're literally throwing money away. Leads contact you once, get no follow-up, and go straight to your competitor. You're stuck guessing who your best customers are while your competitors are closing the deals that should have been yours.
Automation

Automation Engine

Build workflows that trigger on any event automatically.

Automation Engine

A visual workflow builder that automates every repetitive task in your business — from sending welcome emails to assigning leads, from follow-up reminders to invoice generation. Set it once, and it runs forever.

If You Have ItYour business runs while you sleep. Leads get instant responses, follow-ups never get forgotten, and your team focuses on high-value work instead of copy-pasting emails. You'll save 20+ hours a week and scale without hiring more people.
If You Don'tYour team is drowning in manual work. Every follow-up relies on someone's memory. Emails get forgotten, leads go cold, and your competitors who ARE automated are responding to the same customers 10x faster than you.
AI

AI Employees

AI agents handle inquiries and book appointments 24/7.

AI Employees

AI-powered virtual employees that handle customer conversations around the clock — answering questions, qualifying leads, booking appointments, and following up. They speak Arabic natively and understand local dialects.

If You Have ItEvery inquiry gets an instant response at 2 AM. Your AI employees qualify leads, book appointments, and follow up while your human team sleeps. You'll capture leads your competitors miss because they only answer during business hours.
If You Don'tWhen a potential customer messages you after 6 PM, they get silence. By the time you respond the next morning, they've already chosen your competitor who replied instantly. You're losing 40% of your leads simply because you're not available 24/7.
Funnels

Funnel Builder

Drag-and-drop landing pages that convert visitors.

Funnel Builder

A drag-and-drop page builder that creates stunning landing pages, sales funnels, and websites designed to turn visitors into paying customers. Choose from 200+ templates built by conversion experts — no coding required.

If You Have ItYou'll launch high-converting pages in hours, not weeks. Every visitor becomes a potential customer with forms, checkouts, and upsells built right in. A/B testing shows you exactly what works, so your conversion rate keeps climbing.
If You Don'tYou're paying thousands to developers for every landing page. By the time it's live, the opportunity is gone. Your competitors are launching pages in hours, testing what works, and stealing the customers who should be clicking YOUR buttons.
Reputation

Reputation Manager

Monitor reviews across 50+ platforms automatically.

Reputation Manager

A complete reputation monitoring system that tracks reviews across 50+ platforms, automatically requests reviews from happy customers, alerts you to negative feedback instantly, and gives you response templates in both Arabic and English.

If You Have ItYour 5-star reviews multiply because every happy customer is asked to share their experience. Bad reviews get instant responses that turn angry customers into loyal fans. New customers choose YOU because your reputation shines above everyone else.
If You Don'tOne bad review sits on Google for months unanswered, scaring away every potential customer who sees it. Meanwhile, your competitors are collecting glowing reviews daily. Your reputation is decaying while theirs is soaring — and you don't even know it's happening.
Email

Email & SMS

Design beautiful emails and automate drip campaigns.

Email & SMS Marketing

A multi-channel messaging powerhouse that lets you reach customers via email, bulk SMS, and WhatsApp Business API — all from one platform. Design stunning campaigns, segment your audience, and track every open, click, and conversion.

If You Have ItYour customers hear from you at the perfect moment — a welcome email when they sign up, a timely SMS before their appointment, a WhatsApp follow-up after their purchase. They never forget you, and your repeat business doubles.
If You Don'tYour customers sign up once, never hear from you again, and forget you exist. Meanwhile, your competitor is messaging them weekly with offers, reminders, and value. You're not just losing touch — you're handing your customers to the competition on a silver platter.
Social

Social Media Hub

Schedule posts and track engagement from one dashboard.

Social Media Hub

A unified social media command center where you can schedule posts across Instagram, TikTok, X, and LinkedIn, respond to all comments and DMs from one inbox, track engagement analytics, and plan your content calendar with your team.

If You Have ItYour brand is everywhere, all the time. Posts go live while you sleep, engagement gets instant responses, and your follower count grows daily. Your social presence becomes a 24/7 lead magnet that drives traffic to your business without you lifting a finger.
If You Don'tYour last Instagram post was 3 months ago. Your Facebook page has messages you never saw. While you're 'too busy to post,' your competitor just gained 5,000 followers and launched a campaign that went viral. You're invisible online, and invisibility costs you customers every single day.
Calendar

Calendar & Booking

Let clients book appointments online with auto reminders.

Calendar & Booking

An online appointment scheduling system that lets clients book directly into your calendar 24/7. Includes customizable booking pages, automatic SMS and WhatsApp reminders, Google/Outlook sync, and team scheduling with round-robin assignment.

If You Have ItYour calendar fills itself while you focus on delivering excellence. Clients book at midnight, reminders cut no-shows by 80%, and every slot gets filled. You wake up to a fully booked day without a single phone call or back-and-forth message.
If You Don'tYou're still playing phone tag to schedule appointments. Clients forget to show up, leaving you with empty slots and lost revenue. While you're exchanging 15 messages to find one time that works, your competitor's client already booked, showed up, and paid — automatically.
Payments

Payment Collection

Accept Mada, Apple Pay, STC Pay, and bank transfers.

Payment Collection

A complete payment system that accepts Mada, Apple Pay, STC Pay, SADAD, Visa, Mastercard, and bank transfers. Create professional invoices, set up subscription billing, send payment links, and track every riyal — all integrated with your CRM.

If You Have ItYou get paid faster than ever. Clients pay with their preferred method in seconds, invoices send automatically, and recurring billing collects revenue while you sleep. Payment links in WhatsApp messages close deals on the spot. Your cash flow becomes predictable and grows monthly.
If You Don'tYou're still waiting for bank transfers that take 3 business days. You're manually creating invoices in Excel and chasing payments via WhatsApp. Every minute you spend on payment admin is a minute you're NOT spending on growing your business. And every payment delay is cash you can't use.
WHY EXAL?

The Only Platform You'll Ever Need

Save 70% on Tool Costs

Instead of 10+ separate tools, get everything in one platform. One subscription. Zero integration headaches.

3x Sales Growth

Our clients achieve 340% sales increase within 6 months. Automation and AI do the heavy lifting.

AI That Works 24/7

AI employees respond to your customers in Arabic even while you sleep. Never miss a lead again.

Local Payments Made Easy

Mada, Apple Pay, STC Pay, SADAD — all Saudi payment methods in one place. Accept payments instantly.

Built for the MENA Market

Arabic-first. RTL-native. Local payment gateways. WhatsApp Business API. We built Exal for how you actually do business.

Arabic-First AI

Our AI understands Arabic dialects, not just Modern Standard Arabic. From Khaliji to Maghrebi, your customers feel heard.

Local Integrations

Connect with Mada, SADAD, STC Pay, Apple Pay, and every major Saudi payment gateway. No workarounds needed.

WhatsApp & SMS

Reach your customers where they already are. Bulk WhatsApp campaigns, automated SMS follow-ups, and two-way conversations.

From Lead to Loyal Customer

See how Exal transforms every stage of your customer journey

Capture Leads

Landing pages, forms, and chatbots that convert visitors into qualified leads 24/7.

Nurture Automatically

Smart workflows send the right message at the right time via email, SMS, or WhatsApp.

Track Every Deal

Visual pipelines show exactly where every opportunity stands. Nothing slips through.

Close Faster

E-signatures, invoicing, and payment collection built right into your CRM workflow.

Delight Customers

Reputation monitoring, review requests, and follow-up campaigns turn buyers into advocates.

Scale with AI

AI employees handle booking, qualification, and support so your team focuses on growth.

Numbers That Speak for Themselves

Real results from real businesses using Exal every single day

Businesses Trust Exal

and growing every week

Avg. Sales Growth

real client results

Native Integrations

expanding with every partner

24/7

AI-Powered Support

always on, always helping

YOUR GROWTH STARTS NOW

Stop Losing Customers to Your Competitors

Every day you wait is another day your competitors capture the leads that should be yours. Join the Saudi businesses that are already growing with Exal.

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